Troy Grant, Member for Dubbo, was on hand to help Parkes Mayor Ken Keith with the official unveiling. 

The new destination guide is set to become the cornerstone of the region’s destination marketing and creative for a destination appeal campaign promoting the Parkes region as a place to ‘be out there’, explore, and see first-hand what makes the Parkes region all add up as an appealing tourist destination.

Parkes Shire Mayor, Cr Ken Keith OAM said the new Destination Guide showcases the unique events, experiences and iconic attractions that make Parkes all add up as an appealing tourist destination. 

“Tourism provides a significant economic contribution of over $58 million to the local economy each year and we need to continue to implement these key marketing initiatives to ensure visitation and spend continues to grow for our local businesses,” he said.

Last week, delegates at the 2018 Local Government NSW Tourism Conference got a sneak preview of the new cover and promotional video ahead of the official launch this week.

30,000 copies of the full colour brochure will be strategically distributed throughout Australia to encourage awareness and visitation to the region.

For the first time, the Parkes Shire Destination Guide has been developed as a digital experience with a magazine flipbook and clickable video content taking viewers on a visual journey of our major attractions and experiences throughout the region.

A record number of industry partners have joined the campaign promoting their establishments, attractions and events in the advertising directory which directly financially supports the production of the guide and promotion of the region to potential visitors.

You can pick a copy of the free Destination Guide locally at the Parkes and Peak Hill Visitor Information Centres and key visitor outlets and gateways including the Parkes Airport, The Dish and coffee shops, pubs and shopping outlets throughout the Shire.