While internet sales are booming in Australia, the biggest threat is to big businesses  retailing commonly available high volume products like televisions, books and Hi-Fi. 

Small businesses that offer a unique consumer experience with expert product knowledge, great customer service and after sales back-up are actually growing faster than internet sales according to the ABS. 

“The internet is revolutionising our lives and the way we buy certain products, but I can’t get a great cup of coffee on the net.  And I can’t get my car serviced, my hair cut or great advice on which shirt looks best on me” says Damian Morgan. 

“And this is where small business has the competitive advantage”, he says. 

“Local small businesses need to make the most of ther local presence.  We need to sell a personal experience, not just a product or service’, he says. 

The small businesses in Parkes that don’t offer a niche experience are almost certain to fail now that competiton does not only come from shops in the next street or town, but from every retailer on earth with a web-site. 

Damian Morgan will be presenting a one hour seminar on how Parkes small businesses can thrive in tough economic times as part of the Local Business Leaders Seminar on September 10.  

To reserve a place, contact the Champion Post on 02 6862 2322.