Double win for Parkes Shire Council at Local Government Week Awards

DOUBLE WINNER: Parkes Mayor Ken Keith OAM and Parkes Shire Council general manager Kent Boyd with the two awards won at the 2020 Local Government Week RH Dougherty Awards. Photo: Submitted
DOUBLE WINNER: Parkes Mayor Ken Keith OAM and Parkes Shire Council general manager Kent Boyd with the two awards won at the 2020 Local Government Week RH Dougherty Awards. Photo: Submitted

Parkes Shire Council has taken out top honours in two categories at the 2020 Local Government Week RH Dougherty Awards.

The two awards were presented for the 2019 Parkes Elvis Festival communications strategy and council's events for the 50th Anniversary celebrations of Parkes' role in the Apollo 11 moon landing mission in July 2019.

LGNSW President Linda Scott was joined by Local Government Minister Shelley Hancock in congratulating the award recipients in an online presentation ceremony they hosted on Thursday.

Parkes Shire Council earned the accolades in both the Excellence in Communications and Innovation in Special Events categories in Division A, population less than 30,000.

The Elvis Festival was recognised for its multifaceted communication strategy during the 2019 festival, which targeted new visitor markets through creative public relations and strategic media engagement. All the while implementing new and improved informational mediums, including a new festival website.

Council's multidimensional marketing campaign and CBD 'event activations' - complementing the 50th anniversary of the Apollo 11 moon landing mission and the role Parkes played in the historical, world event - were what won them the Innovation in Special Events category.

Council worked closely with the CSIRO to leverage their events, with further events to maximise community and business inclusion, and bolster marketing efforts and visitor economy opportunities for the Parkes Shire.

The RH Dougherty Awards are held annually during Local Government Week, recognising and encouraging greater understanding and communication by councils to their communities.

"Councils provide local leadership and these awards, along with Local Government Week, highlight just some of the services and support they are committed to providing," Cr Scott said.

Parkes Shire Mayor, Cr Ken Keith OAM welcomed the accolades, acknowledging council staff for their efforts.

"I congratulate the Economic Development Team for their valuable contribution to growing the visitor economy for the shire," he said.

"Their expertise in strategic marketing, communication, destination development and innovative event delivery have delivered and continue to deliver significant economic and social benefits to our community in these particularly trying times of drought and now COVID-19."

Minister Hancock said this year's winners' list reflected the great outcomes hard working councils were able to achieve.

"The winners of the 2020 LGNSW Local Government Week Awards provide outstanding examples of the many things councils do to make their local communities a great place to work, live and play," Ms Hancock said.

The awards are managed by Local Government NSW (LGNSW) and are judged by leading experts in the communications field.

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