At a time when beef is under the spotlight, breeders need to be thinking about the future of the industry and the product they are supplying, according to Jon Wright from Coota Park.
"The world is demanding lower emissions products and the beef industry needs to understand this and do the same," said Jon. "As beef producers, it doesn't matter what you or I think in relation to climate change and beef, it matters what the consumers think.
"We have been aware of the issue of emissions and the part that the beef industry play in this area for the last decade.
"We have also understood that cattle that are more efficient produce less methane per kilogram of product. We have decided it is time to start putting this front and centre and highlight what we have created over the last 22 years.
"The story is a positive one for our industry and we are very proud of the cattle we are breeding. We need to start putting a product onto the shelves at supermarkets that gives consumers the permission to continue to eat beef.
"It is a win/win situation for beef producers to have bulls that will still fill all other criteria to produce a profitable product for commercial cattlemen to sell, but also a product that has a story that will fit into the labels or brands of the future."
This advertising feature is sponsored by the following businesses.
- Lachlan Merinos
- Tenalba Border Leicester Stud
- Kingsvale Poll Dorset and Roseville Corriedales
Jon will be selling 40 Blue-E bulls on September 3 at 2 pm in conjunction with AuctionsPlus. The bulls are predominantly black with some red bulls for sale as well. Jon said they produce calves that grow, marble and convert. "The daughters will make great production cows that will breed the beef of tomorrow."
Kingsvale Poll Dorset and Roseville Corriedales
Kingsvale Poll Dorset and Roseville Corriedales will be holding a joint sale on Thursday October 10 at Roseville Shearing Shed, Kingsvale and lunch will be provided.
Kingsvale Poll Dorsets have a high lambing percentages, low birth rate with quick growth and outstanding carcase qualities and structural soundness. Viewing is from 11am and the sale starts at 1pm
Roseville Corriedales increase wool and meat profit per hectare and increase fertility and lambing percentage. Viewing starts at 11am and the sale starts at 2pm.
Badgery Poll Dorsets
Badgery Poll Dorsets will hold its sale on Wednesday September 18 at Cowra Showground. Viewing from 11am and sale starts at 1pm.
Tenalba Border Leicester Stud
Tenalba Border Leicester Stud, Canowindra will be offering 63 rams (Lambplanned) at its sale on September 19.