Emerging as the most strategically significant location in the national transport network following the commencement of construction on the Melbourne to Brisbane Inland Rail, Parkes will be pitched to industry investors as part of the Parkes National Logistics Hub Business Attraction Campaign.
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The strategic multi-media marketing campaign, supported by the NSW Government’s Regional Growth - Marketing and Promotion Fund, is aimed at attracting major logistics, manufacturing, warehousing and distribution companies to establish operations in Parkes.
Parkes Shire Council’s General Manager, Kent Boyd said Parkes National Logistics Hub is set to be one of Australia’s largest and one of its most exciting greenfield developments.
“This campaign will further highlight the great opportunities that exist in Parkes for importers, exporters and manufacturers,” Mr Boyd said.
“We are delighted to have several major logistics operators on board to champion the campaign, including SCT Logistics, Pacific National, Linfox and ARTC – all of whom call Parkes home – as well as industry leaders from the National Farmers’ Federation, Australian Railway Association and the Australian Logistics Council.
“Their testimonies showcase the region as an attractive place to live, work and invest – offering faster, cheaper access to consumer markets domestically and internationally.”
The Parkes National Logistics Hub is a 600 hectare intermodal estate, uniquely positioned at the intersection of the East/West rail line, the North/South Newell Highway, and the new $10 billion Inland Rail.
The campaign integrates digital marketing, print media, video content, signage, social media, and a new website to promote the benefit of Inland Rail and the opportunities for business to leverage from the Parkes National Logistics Hub to tap into new markets.
The campaign follows on from Parkes Shire Council’s cheeky social media pitch to Amazon in 2017, which attracted close to one million views and highlighted the fact that 80 per cent of Australia can be reached by road from the town within 24 hours.
Potential investors can learn more about the Parkes National Logistics Hub and these opportunities via Facebook and Twitter @ParkesHub, and download the Parkes Hub Prospectus via the website www.parkeshub.com.au.
