Ever wondered how the successful companies set their prices?
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Parkes retailers have the opportunity to attend an upcoming free Pricing Your Products Masterclass aimed at discussing the intricacies of pricing and how to develop a pricing mindset.
This free class, with refreshments provided, will be held on Wednesday, September 6 from 11.30am until 2.30pm at the Hart Bar, The Railway Hotel, 1-3 Caledonia Street in Parkes.
This free event is part of the CenWest Innovate Program.
For more information call: 026338 4503 or to book your tickets go to www.eventbrite.com.au
Class attendees will find out about:
- How a consumer determines the price is right;
- Why price discrimination is not a dirty word;
- Legal aspects of pricing;
- Tactics to compete and;
- Pricing considerations and options and much more.
Presenters include John Burke and Bruce Buchanan.
John Burke has worked in technical and management roles in both national and multinational enterprises and has consulted for a wide variety of small and large national and international companies.
John believes that pricing is the most important facet of the marketing mix.
However, over the years, he has found that businesses generally treat their pricing in an ad hoc manner, with the dartboard method being a common practice.
His crusade to change this attitude and implement a proper pricing process has led to developing a strategic pricing course which to date has had over 1,000 graduates.
John will be joined by Bruce Buchanan who is a sought-after speaker and facilitator who specialises in providing quality advice, support, coaching and training to Small & Medium Enterprises (SME) through the Central NSW Region.
With extensive knowledge of SME’s needs and a track record of providing proven solutions to grow and build successful businesses; he has worked with hundreds of business owners assisting them to accelerate their growth and value.
For anyone who wishes to attend but is unable to do so another class will be held at Bathurst on Thursday September 7, 2017, 5.30pm for 6.00pm to 8.30pm
The class will be held Charles Sturt University, Mansell Building 1411 , Room 218, Panorama Avenue and will be live streamed if you can’t attend in person.
For more information call: 026338 4503 or to book your tickets go to www.eventbrite.com.au
CenWest Innovate aims to support the development of the entrepreneurial ecosystem in Central West NSW, to encourage interaction between small to medium-sized enterprises and the University.