Colour Parkes campaign set to launch in Parkes

BEAUTIFUL COLOUR: Maya Roffe and Hamish Newham among a blooming canola crop.

BEAUTIFUL COLOUR: Maya Roffe and Hamish Newham among a blooming canola crop.

Parkes Shire Council is celebrating the spring season with the launch of its 'Colour Parkes' campaign, encouraging visitors to explore the Parkes Region.

Customers can access special offers at local attractions, shopping outlets, accommodation and cafes, by simply downloading a 'Colour Pass' from www.visitparkes.com.au.

Parkes Shire Council Brand and Marketing Manager Katrina Dwyer said the campaign highlighted the colourful events, experiences and iconic attractions within the Parkes Shire to drive visitation and spend to local operators.

“The campaign will run for the whole length of spring, and will be directed at visitors within a four hour driving radius, specifically the Canberra region as an emerging market,” Ms Dwyer said.

Customers can present their Colour Pass at any of the 16 participating local outlets to redeem the offers which are valid during the Colour Parkes campaign until November 30.

The promotion will be supported by a tactical marketing program incorporating a television campaign on Prime 7, print and digital media, billboard signage, shopping centre advertising placement and attendance at major consumer trade shows in Canberra.

“A targeted social media campaign will run in line with the promotion giving retailers opportunities to engage with new audiences and generate sales,” Ms Dwyer said.

Customers are encouraged to get social during the Colour Parkes campaign, for a chance to win a return visit to Parkes for an exclusive tour inside The Dish.

“Share your favourite images of the Parkes Shire with us via Facebook, Instagram or Twitter. Use the hashtag #ColourParkes and tag @ParkesTourism to be in with a chance to win the prize package, which includes one nights accommodation and meals for up to 4 people,” Ms Dwyer said.

The winner will be chosen and notified on December 1.

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