Government to launch $28 million taxpayer-funded ad campaign to sell innovation policies

By Bevan Shields
Updated January 6 2016 - 1:18am, first published 12:15am
Minister for Industry, Innovation and Science Christopher Pyne said the government's innovation agenda would only succeed if the public embraced it. Photo: Alex Ellinghausen
Minister for Industry, Innovation and Science Christopher Pyne said the government's innovation agenda would only succeed if the public embraced it. Photo: Alex Ellinghausen
Industry, Innovation and Science Minister Christopher Pyne and Prime Minister Malcolm Turnbull launch the government's innovation policy. Photo: Alex Ellinghausen
Industry, Innovation and Science Minister Christopher Pyne and Prime Minister Malcolm Turnbull launch the government's innovation policy. Photo: Alex Ellinghausen

The Turnbull government will spend $28 million on a taxpayer-funded advertising blitz to spruik its innovation agenda and trigger a "cultural shift" in the economy.

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