This Christmas it is hoped to see the sparkles in Parkes - with amazing Christmas lights twinkling throughout all of the businesses as the Chamber of Commerce embarks on its annual Christmas campaign to 'Shop Local'.
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Businesses will turn on their lights tomorrow night to sparkle up Parkes to showcase the wonderful Christmas spirit in town.
Late night shopping will also commence tomorrow continuing until Christmas - and Sunday trading also commences this weekend for those not already opening.
The Parkes Chamber of Commerce has put out the challenge to local business to decorate their shops to promote themselves and celebrate the season.
This year, the Chamber decided that a positive way to celebrate Christmas was to bring back the nostalgia and beauty of the season by lighting up the town for residents and visitors to admire.
Their campaign of 'Sparkles - find Parkes amongst the Sparkles' is a slogan that is unique only to Parkes.
The Chamber is encouraging businesses to join the Christmas spirit and light up their stores so that they become not only a talking point but promote the wonderful businesses here.
Businesses are challenged to look 'outside the square' and decorate their machinery, windows, rooftops whatever attracts that unique bit of attention.
“We want all businesses to get involved,” Chamber President Geoff Rice said.
“We would love to encourage people to shop locally throughout the town, including the Industrial area.
“Word of mouth is a great way to spread the word, and by lighting up your business, you are inviting existing and new customers into your business.”
Many locals reminisce about walking the main street of Clarinda Street many years ago to admire the fantastic displays in shop windows and what a wonderful experience it was.
The Chamber of Commerce is hoping that putting the Sparkles back into Parkes it will develop into a fantastic concept embraced by all locals.
The goal of the campaign is to light up the local businesses, promote them to locals and visitors, and make Parkes a destination to see all the beautiful lights.
Showcasing the community spirit of local businesses will foster a positive image to visitors which will entice them to come and shop within the town.