This comes as the broking community sees a firming in demand for the overall Australian real estate investment trust (REIT) sector, due to its higher yields in a low-interest rate environment.

Morgan Stanley's researchers said the east coast recovery has stalled, which will weigh on earnings, but A-REITs, despite limited upside to price targets, have the potential to capitalise on the lack of earnings certainty across the broader market. Morgan Stanley has upgraded the sector to "attractive" from "cautious".

"Downside risks to consensus [2015 financial year earnings per share and dividend per share] forecasts appears limited for A-REITs," analyst David Lloyd said.

Charter Hall's joint managing director, David Harrison, said given the group's business activity since the beginning of the financial year, absent future unexpected events, the upgraded guidance for 2015 financial year operating earnings per security growth is in the range of 7-9 per cent.

That was up from the previous guidance of growth of between 5 per cent and 7 per cent.

According to UBS analysts, the rise was not a surprise, with management remaining conservative post the pubs/ALH acquisition and the development arm's projects including the 333 George Street site.

It is said the group is talking to a range of international retailers for the podium shops, which could include the British Marks & Spencer chain.

But UBS says consensus earnings may see minor upgrades of only 1 to 2 per cent.

"We note the upgrade is lower quality, being more balance-sheet driven as opposed to being driven by incremental fee income. While we continue to expect strong earnings growth, Charter Hall is fully priced with the fund management platform trading 15 to 17 times earnings before interest and tax (EBIT) and a 10 to 20 per cent premium on net asset values," the UBS analysts said.

"Charter Hall has been successful over the past 12 months in raising capital from wholesale and retail investors and investing on their behalf across retail, office and industrial assets. We anticipate that CHC will continue to benefit from renewed interest in real estate from a range of investors (in particular retail investors)."

The analysts at Macquarie Equities said they were encouraged by the earnings upgrade from the diversified group.

"Whilewe estimate the group to begin paying tax in 2016 financial year due to elevated funds management earnings, the underlying fundamentals for the business remain sound. The key drivers comprise rising asset values which will continue to support base management fees; proven relationships with capital partners that currently have an elevated appetite for investing in direct real estate in Australia; and improving demand in the retail syndicate business," Macquarie analysts said.