With a motor scooter affixed to an outside awning, Jamie Oliver's Jamie's Trattoria is aiming to bring a version of his Italian-style eating to Sydney's west.
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The plans for a second restaurant in Sydney, fronted by the British celebrity chef, were submitted to Parramatta City Council last week.
Developed with his mentor, Gennaro Contaldo, Jamie's Italian was founded in Oxford in 2008, before expanding to more than 30 restaurants worldwide.
The first Australian restaurant opened in Sydney's CBD in 2011, with others following in Perth, Canberra, Brisbane and Adelaide.
The Pacific Restaurant Group, which holds the franchise for the Oliver restaurant brand in Australia and New Zealand, told council it plans to spend up to $1.4milion redeveloping and fitting out the former bridal store site which fronts Church Street mall, renaming the venture Jamie's Trattoria.
Parramatta Council is revamping the mall, renaming the area Centenary Square, with new feature lighting, paving and street furniture, and an illuminated fountain.
The group managing director Adam Heathcote said several meetings had been held with the council about the plan.
If approved, the redevelopment would reorient the buiding for a stronger interaction between the restaurant and the square, he said.
The restaurant will operate between 7am and midnight, seat 200 customers with approximately 20 staff at any time, and plans to open early next year..
"The Trattoria will bring colour and vibrancy to the overall aesthetic in keeping with the intended feel of the Centenary Square development," the group said in a submission to council.
"(It) will use a variety of colours, textures, and materials to contribute an honest, relaxed, and endearing family style restaurant to the local community.
"Tiling, weatherboarding, metal railings and colourful awning fabrics will soften the existing stark appearance of the building and introduce context and aesthetic interest in an unassuming and resourceful way.
"Complimentary colours will be used which will be identifiable with the Centenary Square development and it has been agreed between (the council's planning committee) and the Trattoria team that the external furniture will be common throughout the square to ensure a degree of uniformity."
